Top 5 best-selling promotional gifts during the Christmas season

As the gift-giving season fast approaches, companies are once again thinking about how they can thank their customers, business partners and employees in an original way. However, in 2025, the business culture of corporate gifts has changed significantly, and with it the expectations of recipients.

Gifts that have real practical value, convey the brand message and respect the values of modern consumers are coming to the fore. Practicality, sustainability and a personal touch are now more important than ever. Instead of mass-produced plastic and generic items, companies are opting for products that are in line with their values and the lifestyle of those who receive them.

According to data from the British Promotional Products Association (BPMA), more than four out of five people who receive a quality business or promotional gift remember the brand behind it better. Similarly, almost eight out of ten recipients express a greater inclination to continue doing business with the company that gave them the gift. This shows that business gifts are not just an addition to the festive season, but a strategic tool that creates lasting connections and improves business relationships.

Changing employment models, where hybrid or working from home has become the norm, also have a significant impact. These ways of working have brought about different expectations regarding the usefulness of gifts. People want products that they can incorporate into their everyday lives. Environmental awareness is also on the rise. According to Eurobarometer data, more than 70% of European consumers believe that companies play a key role in protecting the environment, so they also expect responsibly chosen promotional materials.

That is why this year, the focus is not on shiny objects with no function, but on gifts that mean something, products that last, are used and at the same time build a positive impression of the brand. The festive season is the perfect opportunity for a company to showcase its values, strengthen bonds and offer something truly useful.

Make an impression with the most popular business gifts for Christmas 2025

What kinds of gifts will companies choose in 2025? Let’s take a closer look at the 5 best-selling promotional and business gifts this Christmas, all available from Habeco Promotional Gifts, were quality meets customisation.

Cottonel cotton shopping bag

In a world that is increasingly moving away from single-use plastic products, the Cottonel cotton shopping bag offers a sustainable and stylish solution. Made from 140 g/m² cotton, this reusable bag is lightweight and durable, ideal for everyday errands or as a casual bag for everyone. 

Brands are embracing this eco-friendly alternative to plastic bags not only for its environmental impact, but also for the large printing area it offers.

This bag serves as a mobile billboard, ideal for displaying your logo in busy shopping areas. Its growing popularity this season highlights a key trend: promotional gifts that are in line with environmental responsibility are more valued than ever before. 

New Quay Luxury Automatic Umbrella

Few gifts are as universally useful as the high-quality New Quay umbrella, which combines everyday functionality with a premium feel. The elegant 23-inch umbrella, automatic opening mechanism and wind-resistant frame make it a reliable companion in rainy weather.

With ample space for branding and a design that exudes professionalism, this umbrella is popular with marketing professionals who want their brand to be visible on the go. 

It also offers a subtle sense of luxury without being extravagant, which is exactly what many companies want to achieve during the festive season. Whether you give it away at a business event or include it in a year-end gift package, this promotional product meets all your requirements.

Utah Glass Bottle

The Utah Glass bottle will make a big impression at the end of the year, as health and well-being continue to shape workplace culture. Hydration has become a daily mantra for professionals, and reusable drinkware is one of the easiest and most effective ways to promote this mindset.

Made from clear, sturdy glass and sealed with a secure lid, this bottle is not only a stylish alternative to plastic, but also a statement of your brand’s commitment to sustainable wellbeing. Companies are increasingly choosing wellness-focused promotional products to align with internal wellness initiatives or to support remote employees with gifts that encourage self-care.

Kitab Cotton Apron

Business gifts are no longer limited to pens and notepads. The Kitab Cotton Apron is a great example of how brands are thinking outside the box this season. Made from durable cotton, it’s ideal for customers or employees who enjoy cooking, barbecuing or DIY projects around the house.

Its large printable area offers excellent opportunities for creative design, making it a standout piece in any gift set. The apron conveys accessibility and warmth, which is particularly appropriate for recipients who value work-life balance and personal relationships. With an increasing number of employees working from home, this gift easily bridges the gap between professional and private life.

Olima towel 

Among the most popular promotional products of this holiday season is the Olima towel, which, with its soft texture, high absorbency and high-quality cotton composition, offers more than just an everyday accessory. It is a thoughtful gift that appeals to comfort, aesthetics and practicality.

Available in a variety of colours and sizes, this towel easily adapts to any lifestyle, whether for use at home, while travelling, at the beach or after a workout at the gym. Its versatility is one of its greatest advantages, as it is equally appreciated by active individuals, those in hybrid workplaces, and families who value quality textile products.

As it is a product that recipients actually use frequently, brand recognition is maintained over a longer period of time, which means a better return on investment in promotional gifts.

Make your Christmas gift truly meaningful

During the festive season, business gifts are more than just symbolic gestures. They become part of your brand story. When choosing a promotional gift for Christmas, it’s not just about the product, but the message you want to convey. Sustainable materials, long-lasting usability and attention to detail come to the fore, showing that you have thought about the recipient’s needs.

If you want your brand to remain in people’s minds even after the holidays, invest in gifts that have meaning. Gifts that are not only beautiful but also useful. This will help you build trust, respect and long-term loyalty in the eyes of the recipients.