{"id":7242,"date":"2023-04-05T11:13:01","date_gmt":"2023-04-05T11:13:01","guid":{"rendered":"https:\/\/habeco.gifts\/?p=7242"},"modified":"2023-04-30T17:56:57","modified_gmt":"2023-04-30T17:56:57","slug":"iqoniq-spreminja-pravila-igre-v-tekstilni-industriji","status":"publish","type":"post","link":"https:\/\/habeco.gifts\/sl\/iqoniq-spreminja-pravila-igre-v-tekstilni-industriji\/","title":{"rendered":"IQONIQ spreminja pravila igre v tekstilni industriji"},"content":{"rendered":"\n<p>V dana\u0161njem svetu je zeleno zavajanje (greenwashing) \u017eal zelo pogost pojav. Podjetja se trudijo izbolj\u0161ati svoj ugled s <strong>prikazovanjem neresni\u010dnih, okolju prijaznih informacij<\/strong> o svojih izdelkih <strong>in s tem zavajajo kupce<\/strong>, ki v dobri veri, da ravnajo okoljevarstveno, kupijo njihove produkte.&nbsp;<\/p>\n\n\n\n<p>Vendar pa se tudi na tem podro\u010dju obetajo velike spremembe. Obstaja <strong>blagovna znamka, ki prina\u0161a revolucijo v tekstilni industriji<\/strong>.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Kazalo strani<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/habeco.gifts\/sl\/iqoniq-spreminja-pravila-igre-v-tekstilni-industriji\/#IQONIQ_%E2%80%93pametna_izbira_z_razlogom\" >IQONIQ \u2013pametna izbira z razlogom<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/habeco.gifts\/sl\/iqoniq-spreminja-pravila-igre-v-tekstilni-industriji\/#Kolekcija_IQONIQ_%E2%80%93_oblacila_ki_jih_bos_zelel_nositi_vsak_dan\" >Kolekcija IQONIQ &#8211; obla\u010dila, ki jih bo\u0161 \u017eelel nositi vsak dan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/habeco.gifts\/sl\/iqoniq-spreminja-pravila-igre-v-tekstilni-industriji\/#Vsakdo_si_zeli_obleci_nekaj_kar_ne_obremenjuje_okolja\" >Vsakdo si \u017eeli oble\u010di nekaj, kar ne obremenjuje okolja<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/habeco.gifts\/sl\/iqoniq-spreminja-pravila-igre-v-tekstilni-industriji\/#Ce_se_zdruzimo_in_povezemo_nam_bo_uspelo\" >\u010ce se zdru\u017eimo in pove\u017eemo, nam bo uspelo<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"IQONIQ_%E2%80%93pametna_izbira_z_razlogom\"><\/span>IQONIQ \u2013pametna izbira z razlogom<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>IQONIQ<\/strong> je blagovna znamka, ki se <strong>zavzema za trajnostnost in zmanj\u0161evanje negativnih vplivov na okolje<\/strong>. Njihovi izdelki so izdelani iz <strong>100 % bomba\u017ea, od tega 50 % iz organskega bomba\u017ea in 50 % iz recikliranih materialov<\/strong> in ponujajo trajnostna obla\u010dila brez \u017ertvovanja sloga.<\/p>\n\n\n\n<p>Brez nepotrebnega \u00bbzelenega\u00ab pretiravanja pri IQONIQ-u ponujajo <strong>trdna zagotovila o svojih izdelkih<\/strong>, kajti vsi njihovi artikli imajo prilo\u017een digitalni potni list, ki na podlagi tehnologije <a href=\"https:\/\/wearaware.co\/\" target=\"_blank\" rel=\"noopener\">Aware\u2122 Virtual ID<\/a> zagotavljajo vse relevantne <strong>informacije o uporabljenih materialih in izdelku<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/habeco.gifts\/wp-content\/uploads\/2023\/04\/iqoniq-tekstilni-izdelki-2.jpg\" alt=\"IQONIQ tekstilni izdelki\" class=\"wp-image-7259\" srcset=\"https:\/\/habeco.gifts\/wp-content\/uploads\/2023\/04\/iqoniq-tekstilni-izdelki-2.jpg 800w, https:\/\/habeco.gifts\/wp-content\/uploads\/2023\/04\/iqoniq-tekstilni-izdelki-2-300x200.jpg 300w, https:\/\/habeco.gifts\/wp-content\/uploads\/2023\/04\/iqoniq-tekstilni-izdelki-2-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Blagovna znamka QONIQ je na voljo tako za \u017eenske kot za mo\u0161ke in ponuja \u0161iroko paleto obla\u010dil in dodatkov za vse okuse in stile<\/figcaption><\/figure>\n\n\n\n<p>Reciklirani bomba\u017e, ki se uporablja v IQONIQ-ovih izdelkih, je narejen iz tkanin in odpadkov tovarn v bli\u017eini njihove proizvodnje, ki so bili <strong>v preteklosti netrajnostno in nekontrolirano uni\u010deni<\/strong>. Ti odpadki se nato ro\u010dno o\u010distijo in me\u0161ajo s kakovostnimi organskimi bomba\u017enimi vlakni.&nbsp;<\/p>\n\n\n\n<p>Barva tako izdelane reciklirane bomba\u017ene tkanine je odvisna od uporabljenih odpadkov, kar <strong>daje tovrstnemu izdelku edinstveno privla\u010dnost<\/strong>. Dejstvo, da se pri osnovnih barvah ne uporablja postopek barvanja tkanine, prihrani ogromne koli\u010dine vode in zaradi tega predstavlja zelo majhno obremenitev okolja.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/habeco.gifts\/wp-content\/uploads\/2023\/04\/iqoniq-tekstil-2.jpg\" alt=\"IQONIQ tekstil\" class=\"wp-image-7280\" srcset=\"https:\/\/habeco.gifts\/wp-content\/uploads\/2023\/04\/iqoniq-tekstil-2.jpg 800w, https:\/\/habeco.gifts\/wp-content\/uploads\/2023\/04\/iqoniq-tekstil-2-300x200.jpg 300w, https:\/\/habeco.gifts\/wp-content\/uploads\/2023\/04\/iqoniq-tekstil-2-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Vsi izdelki blagovne znamke IQONIQ so opremljeni z edinstveno QR kodo, ki omogo\u010da enostaven dostop do digitalnega potnega lista materiala in izdelka<\/figcaption><\/figure>\n\n\n\n<p>IQONIQ se trudi <strong>spreminjati tekstilno industrijo v trajnostno proizvodnjo in zmanj\u0161evanjem negativnih vplivov na okolje<\/strong>. Zato potro\u0161niki lahko prispevamo k bolj trajnostnemu svetu tako, da izbiramo izdelke in podjetja, ki podpirajo okolju prijazne prakse.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kolekcija_IQONIQ_%E2%80%93_oblacila_ki_jih_bos_zelel_nositi_vsak_dan\"><\/span>Kolekcija IQONIQ &#8211; obla\u010dila, ki jih bo\u0161 \u017eelel nositi vsak dan<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>IQONIQ si prizadeva <strong>zmanj\u0161ati vpliv tekstilne industrije na okolico<\/strong> s poudarkom na transparentnosti, uporabi ekolo\u0161kih materialov in tehnologij ter \u017eeli navdihniti potro\u0161nike, da sprejemajo prave odlo\u010ditve, na osnovi preverjenih informacij.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"603\" src=\"https:\/\/habeco.gifts\/wp-content\/uploads\/2023\/04\/iqoniq-pulover.jpg\" alt=\"Pulover IQONIQ\" class=\"wp-image-7244\" srcset=\"https:\/\/habeco.gifts\/wp-content\/uploads\/2023\/04\/iqoniq-pulover.jpg 800w, https:\/\/habeco.gifts\/wp-content\/uploads\/2023\/04\/iqoniq-pulover-300x226.jpg 300w, https:\/\/habeco.gifts\/wp-content\/uploads\/2023\/04\/iqoniq-pulover-768x579.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Pulover IQONIQ je izdelan iz visokokakovostnih materialov, ki zagotavljajo udobje in vzdr\u017eljivost<\/figcaption><\/figure>\n\n\n\n<p>Njihov za\u010detni nabor tekstilnih artiklov, ki pa se bo postopoma nadgrajeval, vklju\u010duje:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Majice s kratkimi rokavi<\/strong> \u2013 udobne, modernega kroja, za vsak dan.<\/li>\n\n\n\n<li><strong>Uniseks polo majice<\/strong> \u2013 klasi\u010den kroj, za poslovne ali promocijske prilo\u017enosti<\/li>\n\n\n\n<li><strong>Puloverje s kapuco ali brez<\/strong> \u2013 \u00bbmust have\u00ab v vsaki omari<\/li>\n\n\n\n<li><strong>Uniseks trenirke<\/strong> \u2013 za \u0161port in rekreacijo, ali pa zgolj za doma\u010de pole\u017eavanje<\/li>\n<\/ul>\n\n\n\n<p>IQONIQ tekstilni izdelki iz recikliranega bomba\u017ea <strong>ne vsebujejo plastike<\/strong>, zato jih lahko po uporabi <strong>ponovno recikliramo v nove artikle<\/strong>.<\/p>\n\n\n\n<p>Vsi izdelki IQONIQ imajo prilo\u017eeno edinstveno QR oznako, preko katere je mo\u017een <strong>dostop do digitalnega potnega lista materiala in izdelka<\/strong>. Ob tem IQONIQ od vsakega prodanega artikla <strong>donira 2 % zaslu\u017eka<\/strong> organizaciji <a href=\"https:\/\/water.org\/\" target=\"_blank\" rel=\"noopener\">Water.org<\/a> s \u010dimer vsak kupec posredno \u0161e dodatno prispeva k bolj zelenemu planetu.<\/p>\n\n\n\n<p><em>Habeco, podjetje za promocijska darila, je ponosni <\/em><a href=\"https:\/\/www.habeco.si\/brand\/iqoniq\" target=\"_blank\" rel=\"noopener\"><em>distributer blagovne znamke IQONIQ<\/em><\/a><em>. Poleg kakovostnih artiklov vam nudijo tudi mo\u017enost vezenja ali tiska ter storitve grafi\u010dnega oblikovanja. S svojimi ve\u010d kot 30-letnimi izku\u0161njami vam zagotavljajo, da boste s storitvami in izdelki ve\u010d kot zadovoljni.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vsakdo_si_zeli_obleci_nekaj_kar_ne_obremenjuje_okolja\"><\/span>Vsakdo si \u017eeli oble\u010di nekaj, kar ne obremenjuje okolja<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kdo pa bi si \u017eelel oble\u010di obla\u010dila, ki negativno vplivajo na na\u0161 planet? Nih\u010de si ne \u017eeli nositi obla\u010dil, ki povzro\u010dajo \u0161kodo okolju.&nbsp;<\/p>\n\n\n\n<p>A \u017eal je resnica ta, da ima vsak nakup tekstilnega izdelka vpliv na okolico in naravo. Zato je pomembno, da <strong>prevzamemo odgovornost za svoja dejanja in izberemo trajnostne izdelke<\/strong>, ki bodo zagotavljali bolj\u0161o prihodnost za prihodnje rodove.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/habeco.gifts\/wp-content\/uploads\/2023\/04\/tekstil.jpg\" alt=\"Tekstil\" class=\"wp-image-7269\" srcset=\"https:\/\/habeco.gifts\/wp-content\/uploads\/2023\/04\/tekstil.jpg 800w, https:\/\/habeco.gifts\/wp-content\/uploads\/2023\/04\/tekstil-300x200.jpg 300w, https:\/\/habeco.gifts\/wp-content\/uploads\/2023\/04\/tekstil-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Izdelki IQONIQ uporabljajo recikliran bomba\u017e, ki prihaja iz tkanin in odpadkov iz tovarn blizu njihove proizvodnje, kar pomaga zmanj\u0161ati koli\u010dino odpadkov in izbolj\u0161ati trajnostni pristop k proizvodnji obla\u010dil<\/figcaption><\/figure>\n\n\n\n<p>Industrija mode je druga po vrsti najbolj obremenjujo\u010da industrija za okolje na svetu. Panoga ima s svojimi produkcijskimi procesi in transportom mo\u010dan vpliv na okolje in veliko prispeva k onesna\u017eevanju planeta.<\/p>\n\n\n\n<p>In vendar ni vse tako \u010drno. Vse ve\u010d podjetij uporablja \u010diste tehnologije, uporabljajo trajnostne materiale, ponovno reciklirajo obla\u010dila in izvajajo eti\u010dne standarde v proizvodnji. Potro\u0161niki lahko v veliki meri <strong>s podporo tovrstnih podjetij dose\u017eemo dvig ekolo\u0161kih standardov v celotni industriji<\/strong>, kar v praksi pomeni globalne premike.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Iqoniq Brand Story - Aware Tracer - EN Subtitles\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/pNIV1J1WY5g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Zgodba blagovne znamke Iqoniq \u2013 Aware Tracer<\/figcaption><\/figure>\n\n\n\n<p>Preoblikovanje tekstilne in modne panoge v manj obremenjujo\u010do za okolje je proces, ki bo trajal. A skupno <strong>sodelovanje kupcev in proizvajalcev lahko pripomore k pozitivnim spremembam <\/strong>v industriji in ohranjanju zdravega planeta za naslednje generacije.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ce_se_zdruzimo_in_povezemo_nam_bo_uspelo\"><\/span>\u010ce se zdru\u017eimo in pove\u017eemo, nam bo uspelo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Iqoniqova misija je, spodbujati celotno modno industrijo, da <strong>postane bolj transparentna in da zmanj\u0161uje vplive na okolje<\/strong>. Hkrati pa ozave\u0161\u010da kupce, da izbirajo obla\u010dila, ki imajo preverjeno nizek negativen vpliv na okolje.<\/p>\n\n\n\n<p>Svetovni trendi nakupovanja in mode se vse bolj usmerjajo k trajnostnosti. Zavedamo se, da ima obla\u010dilna industrija velik vpliv na okolje, zato je nujno, da sprejmemo ukrepe za zmanj\u0161anje tega vpliva. Iqoniqova misija je ravno to &#8211; <strong>spodbujati in navdihovati celotno obla\u010dilno industrijo, da se osredoto\u010di na trajnost in preglednost <\/strong>pri izdelavi obla\u010dil.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/habeco.gifts\/wp-content\/uploads\/2023\/04\/napis-save-our-planet.jpg\" alt=\"Napis &quot;Save our planet&quot;\" class=\"wp-image-7264\" srcset=\"https:\/\/habeco.gifts\/wp-content\/uploads\/2023\/04\/napis-save-our-planet.jpg 800w, https:\/\/habeco.gifts\/wp-content\/uploads\/2023\/04\/napis-save-our-planet-300x200.jpg 300w, https:\/\/habeco.gifts\/wp-content\/uploads\/2023\/04\/napis-save-our-planet-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Poslanstvo IQONIQ-a je spodbuditi celotno modno industrijo, da se osredoto\u010di na trajnost in transparentnost v proizvodnji obla\u010dil<\/figcaption><\/figure>\n\n\n\n<p>Kot potro\u0161niki pa lahko tudi mi prispevamo k zmanj\u0161anju vplivov na okolje. Z izbiro trajnostnih obla\u010dil in premi\u0161ljenim nakupovanjem lahko zmanj\u0161amo koli\u010dino odpadkov, ki jih proizvajamo in posledi\u010dno zmanj\u0161amo tudi svoj vpliv na okolje.&nbsp;<\/p>\n\n\n\n<p>Iqoniq nas spodbuja, da smo bolj ozave\u0161\u010deni pri nakupih, da <strong>premi\u0161ljeno izbiramo obla\u010dila, ki so izdelana iz trajnostnih materialov <\/strong>in so kakovostna ter dolgotrajna.<\/p>\n\n\n\n<p>Zato se pridru\u017eite Iqoniqovi misiji, da <strong>skupaj poskrbimo za bolj trajnostno in prijazno prihodnost.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V dana\u0161njem svetu je zeleno zavajanje (greenwashing) \u017eal zelo pogost pojav. Podjetja se trudijo izbolj\u0161ati svoj ugled s prikazovanjem neresni\u010dnih, okolju prijaznih informacij o svojih izdelkih in s tem zavajajo kupce, ki v dobri veri, da ravnajo okoljevarstveno, kupijo njihove produkte.&nbsp; Vendar pa se tudi na tem podro\u010dju obetajo velike spremembe. Obstaja blagovna znamka, ki [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":7254,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[72],"tags":[],"class_list":["post-7242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ponosno-predstavljamo"],"uagb_featured_image_src":{"full":["https:\/\/habeco.gifts\/wp-content\/uploads\/2023\/04\/iqoniq-tekstilni-izdelki.jpg",800,533,false],"thumbnail":["https:\/\/habeco.gifts\/wp-content\/uploads\/2023\/04\/iqoniq-tekstilni-izdelki-150x150.jpg",150,150,true],"medium":["https:\/\/habeco.gifts\/wp-content\/uploads\/2023\/04\/iqoniq-tekstilni-izdelki-300x200.jpg",300,200,true],"medium_large":["https:\/\/habeco.gifts\/wp-content\/uploads\/2023\/04\/iqoniq-tekstilni-izdelki-768x512.jpg",768,512,true],"large":["https:\/\/habeco.gifts\/wp-content\/uploads\/2023\/04\/iqoniq-tekstilni-izdelki.jpg",800,533,false],"1536x1536":["https:\/\/habeco.gifts\/wp-content\/uploads\/2023\/04\/iqoniq-tekstilni-izdelki.jpg",800,533,false],"2048x2048":["https:\/\/habeco.gifts\/wp-content\/uploads\/2023\/04\/iqoniq-tekstilni-izdelki.jpg",800,533,false],"ultp_layout_landscape_large":["https:\/\/habeco.gifts\/wp-content\/uploads\/2023\/04\/iqoniq-tekstilni-izdelki.jpg",800,533,false],"ultp_layout_landscape":["https:\/\/habeco.gifts\/wp-content\/uploads\/2023\/04\/iqoniq-tekstilni-izdelki.jpg",800,533,false],"ultp_layout_portrait":["https:\/\/habeco.gifts\/wp-content\/uploads\/2023\/04\/iqoniq-tekstilni-izdelki-600x533.jpg",600,533,true],"ultp_layout_square":["https:\/\/habeco.gifts\/wp-content\/uploads\/2023\/04\/iqoniq-tekstilni-izdelki-600x533.jpg",600,533,true],"rpwe-thumbnail":["https:\/\/habeco.gifts\/wp-content\/uploads\/2023\/04\/iqoniq-tekstilni-izdelki-45x45.jpg",45,45,true],"crp_thumbnail":["https:\/\/habeco.gifts\/wp-content\/uploads\/2023\/04\/iqoniq-tekstilni-izdelki-280x160.jpg",280,160,true]},"uagb_author_info":{"display_name":"Urednik","author_link":"https:\/\/habeco.gifts\/sl\/author\/urednik\/"},"uagb_comment_info":0,"uagb_excerpt":"V dana\u0161njem svetu je zeleno zavajanje (greenwashing) \u017eal zelo pogost pojav. Podjetja se trudijo izbolj\u0161ati svoj ugled s prikazovanjem neresni\u010dnih, okolju prijaznih informacij o svojih izdelkih in s tem zavajajo kupce, ki v dobri veri, da ravnajo okoljevarstveno, kupijo njihove produkte.&nbsp; Vendar pa se tudi na tem podro\u010dju obetajo velike spremembe. Obstaja blagovna znamka, ki&hellip;","_links":{"self":[{"href":"https:\/\/habeco.gifts\/sl\/wp-json\/wp\/v2\/posts\/7242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/habeco.gifts\/sl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/habeco.gifts\/sl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/habeco.gifts\/sl\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/habeco.gifts\/sl\/wp-json\/wp\/v2\/comments?post=7242"}],"version-history":[{"count":4,"href":"https:\/\/habeco.gifts\/sl\/wp-json\/wp\/v2\/posts\/7242\/revisions"}],"predecessor-version":[{"id":7451,"href":"https:\/\/habeco.gifts\/sl\/wp-json\/wp\/v2\/posts\/7242\/revisions\/7451"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/habeco.gifts\/sl\/wp-json\/wp\/v2\/media\/7254"}],"wp:attachment":[{"href":"https:\/\/habeco.gifts\/sl\/wp-json\/wp\/v2\/media?parent=7242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/habeco.gifts\/sl\/wp-json\/wp\/v2\/categories?post=7242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/habeco.gifts\/sl\/wp-json\/wp\/v2\/tags?post=7242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}