In today’s world, greenwashing is unfortunately a very common phenomenon. Companies try to improve their reputation by displaying false, environmentally friendly information about their products, misleading customers who buy their products in the good faith that they are acting in an environmentally friendly way.
However, major changes are on the horizon in this area too. There is a brand that is revolutionising the textile industry.
IQONIQ – the smart choice for a reason
IQONIQ is a brand committed to sustainability and reducing negative environmental impacts. Their products are made from 100% cotton, 50% organic and 50% recycled, offering sustainable clothing without sacrificing style.
Without unnecessary “green” exaggeration, IQONIQ offer solid assurances about their products, as all their items come with a digital passport that provides all relevant information about the materials and product used, based on Aware™ Virtual ID technology.
The recycled cotton used in IQONIQ’s products is made from fabrics and waste from factories close to their production that have been unsustainably and uncontrollably destroyed in the past. This waste is then hand-cleaned and blended with high-quality organic cotton fibres.
The colour of the recycled cotton fabric produced in this way depends on the waste used, which gives it a unique appeal. The fact that no dyeing process is used for the base dyes saves a huge amount of water and therefore represents a very low environmental impact.
IQONIQ is working to change the textile industry towards sustainable production and reducing the negative impact on the environment. Therefore, consumers can contribute to a more sustainable world by choosing products and companies that support environmentally friendly practices.
IQONIQ Collection – clothes you’ll want to wear every day
IQONIQ aims to reduce the impact of the textile industry on the environment by focusing on transparency, the use of eco-friendly materials and technologies, and to inspire consumers to make the right choices based on verified information.
Their initial range of textile products, which will be gradually upgraded, includes:
- T-shirts – comfortable, modern cut, for every day.
- Unisex polo shirts – classic cut, for business or promotional occasions
- Hooded or unhooded sweaters – a “must have” in every wardrobe
- Unisex tracksuits – for sport and recreation, or just for lounging at home
IQONIQ recycled cotton textiles are plastic-free, so they can be recycled back into new items after use.
All IQONIQ products come with a unique QR code that can be used to access a digital passport of the material and the product. In addition, IQONIQ donates 2% of the profits from every item sold to Water.org, so that every customer indirectly contributes further to a greener planet.
Habeco, the promotional gifts company, is a proud distributor of the IQONIQ brand. In addition to quality items, they also offer embroidery or printing and graphic design services. With over 30 years of experience, they guarantee that you will be more than satisfied with their services and products.
Everyone wants to wear something that doesn’t put a strain on the environment
Who wants to wear clothes that have a negative impact on our planet? Nobody wants to wear clothes that cause damage to the environment.
But the unfortunate truth is that every purchase of a textile product has an impact on the environment and on nature. That’s why it’s important to take responsibility for our actions and choose sustainable products that will ensure a better future for future generations.
The fashion industry is the second most environmentally damaging industry in the world. The industry, through its production processes and transport, has a strong impact on the environment and contributes significantly to the pollution of the planet.
And yet, it is not all black. More and more companies are using clean technologies, using sustainable materials, recycling clothes and implementing ethical standards in production. It is largely through the support of such companies that consumers can achieve a rise in ecological standards throughout the industry, which in practice means global shifts.
Transforming the textile and fashion industry into one that is less impactful on the environment is a process that will take time. But working together, buyers and producers can help to make a positive difference in the industry and keep the planet healthy for generations to come.
If we unite and connect, we will succeed
Iqoniq’s mission is to encourage the entire fashion industry to become more transparent and to reduce its environmental impact. At the same time, it raises awareness among customers to choose clothes that are proven to have a low negative impact on the environment.
Global shopping and fashion trends are increasingly moving towards sustainability. We recognise that the clothing industry has a significant impact on the environment, and it is imperative that we take action to reduce this impact. Iqoniq’s mission is to do just that – to encourage and inspire the entire garment industry to focus on sustainability and transparency in garment production.
As consumers, we can do our part to reduce our impact on the environment. By choosing sustainable clothing and shopping wisely, we can reduce the amount of waste we produce and, in turn, reduce our impact on the environment.
Iqoniq encourages us to be more conscious shoppers, to make informed choices and to choose clothes that are made from sustainable materials and are of high quality and long-lasting.
So join Iqoniq’s mission to work together for a more sustainable and friendly future.